Agribusiness and Society: Corporate Responses to by Kees Jansen,Sietze Vellema PDF

By Kees Jansen,Sietze Vellema

This quantity examines how a ways agribusiness agencies are responding to the possibilities and pressures as a result of rising environmental information. specifically, in what methods are they altering their R & D and company practices that allows you to strengthen new environmentally orientated items, providers and techniques of creation? And what can they alter in their personal volition, and the place is exterior course an important of environmentally pleasant innovation? those questions are explored via investigations of specific biotech and agribusiness businesses -- together with Monsanto, Ciba Geigy, Dole, and Chiquita -- and their habit in events as varied as California, Europe, Australia, Brazil, and relevant the United States.

The quantity explores how a few have spoke back to environmental pressures by means of exploiting new consumer-created markets; a few replaced their construction practices in a sustainable approach; whereas others have complied with (or resisted) country environmental law, particularly labelling structures and certification. every one examine explores how institutional, cultural, financial, political and technological contexts form the ideas of huge company. subject matters contain 'green bananas', genetically transformed tomatoes and soy, the recent markets in natural produce, future health and insecticides, and entry to justice.

The e-book explains why a few businesses are winning in introducing environmentally pleasant concepts, and others usually are not. the major to knowing contrasting results is interpreting the interplay among inner company environments the place revenue and potency concerns predominate, and exterior environments the place buyer personal tastes, NGO pressures and executive rules are very important. The booklet additionally explores attainable new roles for the general public quarter. the result's a cosmopolitan and demanding research of commercial practices and regulatory structures within the agro-food sector.

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Agribusiness and Society: Corporate Responses to Environmentalism, Market Opportunities and Public Regulation by Kees Jansen,Sietze Vellema


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